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Harness The Power Of RSS Feeds For Your Marketing Strategies

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RSS news feeds are a great tool to use in your viral marketing campaign. If properly utilized, your rss feeds can bring in significant traffic to your website or blog. RSS Feeds are a tool to allow readers to subscribe to automatic updates from your website.

Generally, RSS stands for Really Simple Syndication. It is generally believed that Really Simple Sindication was invented by Netscape and released in March 1999. The technology is used to syndicate news or information and is usually associated with blogs for distribution of their content. RSS feeds can be found in a number of places online. You can look for RSS feeds at the blogs that you visit regularly or search through RSS directories where content is updated on a 24/7 basis.

RSS Feed directories are useful because they categorize the feeds so that it is much easier to locate a feed in your chosen topic.

RSS news feeds can be used in a number of ways.

The RSS news feed can be utilized as a marketing and SEO (search Engine Optimization tool. Using these couple of methods will improve your website’s exposure and help you get more traffic to your site.

If you have your own website, you are likely publishing new content. You can use your RSS feed to automate your article submissions to article directories, many of which are incorporating RSS feeds. This way people searching in your topic will get exposure to your new content.

Alternatively, you can subscribe to a number of RSS Feeds as sources of information. This provides ample research material for you to create your new content. Updating content regularly will improve your search engine rankings drastically.

There are a couple of things to keep in mind when you are utilizing RSS Feeds to market your site.

The title of your news feed is very important in your SEO strategy. You want your title to be keyword rich and related to the general theme of the RSS feed. The title of the feed is important because this is the first thing that your readers see in your feed. In addition to being keyword rich, you want your title to capture the attention of the casual internet surfer. Keep in mind that RSS directories and search engines use the information in the RSS feed’s title to index your RSS feed so you want your title to give concise information that is relevant to the content in the feed.

Remember the feed title is the headline of your article. You want it to read a little like a newspaper headline, attention grabbing and exciting.

Secondly, your RSS channel description gives a preview of the theme of the RSS news Feed. The feed description should also have the related keywords similar to the title, but you want to expand on the description of the feed. Again, you want to capture the imagination of the reader in the description of your feed so they will be encouraged to keep reading.

Now, you want to make your news feed itself search engine optimized. You can employ the same techniques that you would use on your website. Use keywords and check your keyword density to keep your content search engine optimized. At the same time, make sure that your content is readable for human beings. Don’t over stuff your keywords. Watch your grammar and punctuation to ensure that your content maintains a high quality.

Keep your content up to date and make sure that your remove old content. Archive your old content to ensure that your feed loads quickly in the RSS feed readers. Check on the content of the feed on occasion as feeds that are too large may be truncated or may not display at all.

A final tip on making your RSS feed more visually attractive is to add images to your feed. Many RSS feed readers will display the image above the content. It’s a good way to make your feed attractive and appealing to the reader. You can use this as a way to present your logo and establish some brand recognition.

There is true power in the marketing ability of RSS news feeds and with just a little knowledge; you too can harness this great new marketing tool!

To learn more about how to market your site using RSS read my tutorial on how to send your rss feed to twitter at my site about making money blogging.

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Realy Simple Syndication Feeds Continuously Advertise Your Website

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Keep people abreast of recent posts
Well, the main aspect is that you are making sure that people are regularly reading your latest posts. Those people that subscribe and follow your feed will be (hopefully) reading all of your newest posts. The trick is, how do you use this to the best?

Getting people following you
Well the first part is to ensure that your readers want to sign and and could. This means convincing them that what you are writing is interesting and useful for them. You do not do this by writing heavily search engine optimised text, you do this by writing for your audience.

Then make certain that your readers can straightforwardly sign up. Give them a link to follow your Realy simple syndication feed on every page and add a page on your weblog that explains what a feed does and how to sign up to it. You do not need full details of how to use the feed, only link to somewhere else for those that need more details.

Keep your readers interested
Next, once your readers are signed up you need to be certain that readers are using them. This means ensuring they read the posts and do not stop following them. To ensure that the posts are interesting remember that ample of the time readers will see just the title of the post, not the content. The title has to be interesting and tempt them into reading more. A boring title will do no favours.

Also, if you are adding stacks of not so interesting posts (as for instance, off topic posts from paid to post systems) then you may like to look at not including these in your feed. If it is full of off topic posts that are irrelevant, readers will get fed up wading through the off topic posts to find what actually interests them. WordPress plugins for example Automatic Category Excluder might be used well here.

Keep an eye on your subscribers
It is also useful to route your feed through tools for instance Google’s Feedburner tool. This is a tool that Google bought for a rumoured $100 million in 2007, and it allows you to keep a eye on how plenty of followers you have and which posts they are actually reading. This means that you can actually write more posts based about what your Realy simple syndication readers are interested in, which draws more of them back to the web site.

And, in summary
So the trick with RSS feeds is to be sure that that your current content is good enough to tempt people to follow your feed and to provide high quality content from the feed. Once you do this you will then have a regular stream of readers following your writings and hopefully some of these will also spread the word of your web site.

Written by Keith Lunt, who offers a SEO Liverpool service. For more useful tips about good web design call into the blog.

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The Value Of RSS Feeds Towards Site Visitors

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As a weblog owner, hopefully you know and understand exactly what a RSS feed is, but only in case you don’t, here goes.

Sharing With RSS
Really Easy Syndication, or RSS, feeds are an easy way of sharing content. The blog owner is in totally control of what is shared and it makes keeping up to date a really simple task.

Increase Return Visits
For the weblog owner, it could increase visitors back to your website. Primarily it is increasing the repeat traffic to your website, which is very important visitors. If a reader is willing to come back time and time again to see what interesting new content you have placed, they are valuable dedicated readers. Not only does this increase your traffic levels, but they are then also potential to start joining in by placing comments, book marking with sites for instance Digg and Stumble Upon and sharing your ramblings with their friends directly and through web-sites for instance Twitter.

Best of all, because they are long term readers not merely do you get to interact through comments and replying to their comments, but they also have more trust in what you say and are more prospective to respond to affiliate promotions.

Increase New Traffic
But RSS Feeds are not merely about existing traffic. Several web sites like to share the content of other web sites and they do this by utilising the RSS feeds. By displaying yourRSS Feed content on their web site they are possibly showing it to new readers, who might become your visitors.

How Do You Install RSS?
So, how do you use them if they are so wonderful for generating traffic? Well any decent site software will have an RSS feed built in, but there are also tools for example Feedburner that gives more options.

Then, make sure that you have a big, obvious RSS Feed icon on every page. Make it obvious, somewhere that people will look to and always notice it. Also, add a page about using the feed – how to subscribe, what it does and so on. Invite your readers to subscribe and keepup to date.

You Choose Your Options
It is up to you how you run your feed. Options will permit you to have, such as, just the most recent 10, 20 or whatever number of posts you want to include. Some people like to just include a summary of the post, fearing that others will use the feed to steal content, whilst others like to share as much as possible to get the best advantages.

You could also use tools to exclude certain categories from your feeds. I like to drop the uncategorised posts from my feeds – I categorise every main post so anything filed in uncategorised is typically off topic and I don’t want to trouble regular feeders with them.

Written by Keith Lunt of Starting A Blog. Call in if you need any help or advice with blogging for cash.

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