Link Building Archives

What is Directory Submission Concept?

Directory submission is an internet marketing technique which involves the task of submitting your URL and website for inclusion in online directories and you need to know of some directory submission tips because succeeding in the task can get you points in SEO or organic traffic generation. Inclusion may be paid or free. There are literally thousands of online directories and it takes a lot of time to be included in many. If you want to do it on your own, ensure to go for the most important directories. Outsourcing directory submission tasks for SEO companies can save you from the trouble though, for a fee.

Benefits of Directory Submissions

  • With directory submission, you get indexed quicker. It is a known fact that bots search engine like crawling websites that are frequently updated; they also like crawling directories, especially important ones. That way, you don’t have to spend months waiting for a webpage to get indexed after having submitted it to Google.
  • Inclusion in a directory submissions site will add to the number of your inbound links, which make them a notch above traffic exchanges, at least in the eyes of search engines. Inbound links will add to your PR and has a positive effect on search engine rankings.
  • A lot of directory submissions site also enable you to choose the anchor text or the title of the link in the listing, which is also an effective SEO technique. Choose anchor text which has the keywords you are ranking for.
  • Directory submissions also give you targeted traffic. These sites have numerous categories which people browse through and you can be sure that when they do click on your listing, they did not do so at random.

5 Top Directories to submit your Website for Maximum Effect

  • DMOZ – If you absolutely have to be part of a directory, you should aim for DMOZ. This directory has high PR value and there are some categories which are regional listings-enabled. This is the most popular in the web and customers and other marketers frequent this site to get content ideas. Best of all, it’s always free!
  • Yahoo Directory – This directory commands a steep fee but it is one of, if not the most useful directory to be included in. The price for inclusion calls for a website which is potentially profitable although some non-commercial sites can be added for free and if your site is highly informational and popular, you can get included for free. There are restrictions for the anchor texts to be used though.
  • SoMuch – This is a free-inclusion directory known for its numerous computer-related categories. If you are in the software and technology niche, this is one site to be included in.
  • Best Of The Web – It has been noticed that a good number of BOTW listings are usually found in the first page of the Google’s search results. While this may or may not have to do with BOTW inclusion, this directory generates good traffic and is used a lot of people as ell. It is highly regarded by Google (as mentioned by Matt Cutts of Google’s search quality group). It may have a high standard for inclusion and acceptance is not guaranteed and the fee is non-refundable.
  • JoeAnt – It hits the checkboxes in most submission directory tips lists and checklists as it enjoys popularity and has a good number of authority links. It has also been around for more than five years (reliable) and that the cost of website review is reasonable. However, inclusion is not guaranteed.


What is Profile Linking?

When you outsource profile link building, you get to save time and acquire the services of experts in the utilization combination of forum marketing, social media marketing and Linkbuilding techniques. Those are the skills required for profile link building. Profile link building or profile linking is a search engine optimization (SEO) tool which involves searching for popular and high PR websites, registering for membership, updating profile content and posting a backlink to your website in the profile page or the signature.

Effect of Profile Link Building on Your SEO

  • Profile link building companies help you increase your PageRank value. PR value is generally indicated by numbers 0 to 10. Profile linking is essentially a backlinking strategy and Google’s system seriously considers backlinks because it is usually an indication of a website’s worthiness.
  • PR value has an on your ranking in the search engine. High PR does not automatically mean top ranking. The good thing is, while PR does not have a direct effect SERP (Search Engine Results Page), it plays a major role on how often would your web pages be crawled and indexed by Googlebots. The more often your website is indexed, the bigger the benefits of meaty content and regular update.
  • Profile link building, when done right, can be a natural SEO technique. This means that you get plus points from search engines. After all, Google tends to “overlook” low quality and obviously artificial links.
  • Profile link building has also been proven to work best with low-competition key phrases and long tail key phrases, which are effective market penetration strategies for the internet marketing newbie.

How to Choose a Profile Link Building Service?

  • Balance – The truth is, while you can use profile blasts from companies offering profile linking services, you may want to choose a company which offers gradual link building, as opposed to overnight link building. Well, they won’t really harm your website and the amount is negligible but if you want to rank on Google, you should know they prefer natural SEO.
  • Forum marketing expertise – The company should have knowledge of the ins and outs of forum marketing such as no link spamming. Link-spamming would result to automatic link deletion, and in some cases, getting banned.
  • Quality – Choose a company who only works on giving you high quality links such as links from high PR sites or popular niche community sites. While it is true that your profile URL will have a lower PR rating compared to the homepage, it still matters. This should be offset by creating single profiles in various websites. Note that Google’s ranking and indexing tools are getting more sophisticated.
  • Website Research – A good profile link building company knows website research, from researching about niche websites to evaluating there PR, which is easy enough via the PageRank tool. A good company should also go for a couple of niche websites which allow dofollow links, for SEO purposes, although some nofollow links would be good to create a natural effect.
  • Services – You should know the level of service that the company you have chosen to outsource profile link building services provides. Mass profile linking services generally include just the creation of accounts. There are also profile linking companies who take care of setting up your account profiles and some would even engage in active forums discussion as they have writers on their staff that are capable of making meaningful or highly relevant posts and replies.