In this article I have compiled an internet marketing guide that I use day in and day out to market or advertise my website. Some I do it myself, some I simply outsource.
I have followed these same internet marketing tips to take my site from 0 visitor to around 200 unique visitors each day at the end of year 2010.
Click here to get a snapshot of my site’s progress in 2010 – My very First year of stepping into this Online Home Business World.
All I do is take massive actions regularly. Remember, the name of the game is traffic, or rather targeted traffic, which is the lifeline of any internet based home business.
So here you go.
PART – I : The Most Important Step To Begin With
Keyword Research – This is the most important step to begin with. Keyword research is primarily needed if you want to market your business through Search Engines. Without a thorough research of buyer keywords your online home business will fail even before it starts. Read about the effective keyword research tips.
PART – II : Free Traffic Secrets
Search Engine Optimization
On-Page SEO – This may not be a sufficient condition but an absolute neccessary step to look into to rank faster in search engines. There are several on page factors to consider. Read my search engine optimization guide to know the steps to do on-page SEO.
Effective Link Building – Also called Off Page SEO, this has to be the most meticulous step to follow in order to rank high in search engines. You have to eat, drink and sleep backlinks. Period!!! You can either do it yourself or outsource link building tasks easily. Here are 7 of my favorite ways to build backlinks.
- Article Marketing – This is hands down the most traditional way of marketing an online business and in the long run has always proven to be the most effective form of building backlinks. Click here to read my article marketing guide and learn about the 7 coolest strategies of writing articles.
- High PR Profile Linking – This is turning out to be a very effective link builing tactic for many internet marketers and I am not an exception either. Google seems to give quite a weightage if you have high page rank profile links pointing to your site. Since a boring but highly effective job, I find its best to outsource profile link building.
- Directory Submissions – It is actually a way of submitting your website to high trafficked online directories for massive exposure as well as backlinks. Find out the 5 top directories to submit your website.
- Social Bookmarking – This is considered to be the easiest way to get a new site indexed in search engines. Apart from that right social bookmarking strategies can bring very targeted traffic to your site as well as build high PR backlinks.
- RSS Feed Submission – A cool but not-so-used way of getting even more traffic as well as extra link juice to your website is to submit your website feed to multiple RSS directories. Learn about the benefits of rss feed submissions and where to do it.
- Blog Commenting – Blog Commenting is a process of finding other’s blogs in your niche and then commenting on their posts in order to build credibility in your niche as well as backlinks to your website. Read about the 6 reasons why you should do blog commenting and the important benefits of doing it.
- Forum Marketing – This is a somewhat similar form of marketing except instead of blogs you need to engage yourself in niche forums to establish yourself as an expert and build backlinks as a result. Check out the some effective forum marketing tips.
PART – III : Think Long Term
List Building – If you think long term, you must build a list of subscribers. It will be your greatest asset as it is rightly said “Money is in the list”. Find out the 3 effective list building tips you ever need.
- Traffic Exchanges – The numero uno method of building a massive list of subscribers. Find out how to benefit from traffic exchanges in order to build a big, responsive subscriber list.
- Giveaway Events – This is a very effective yet less practised way of building your list. Learn the 6 benefits of giveaway events. Click here to find out how to build a list from giveaway events.
- Email Marketing – Business is all about making rapport with your consumer, building trust within your list. Email marketing does exactly that. If you want to succeed you must learn these 2 hot email marketing strategies for your home based business.
PART – IV : The 3 Fast & Powerful Ways
- Ezine Advertising – This is supposed to be the fastest way of making money online. You can earn even if you do not own a list through ezine marketing. Learn how to do ezine advertising and its benefits.
- Social Media Marketing – According to some experts, the future of internet marketing lies in the hands of social media like twitter, facebook etc. Hence if you neglect these tools, you might think of revising your plan with these social media marketing strategies.
- Video Marketing – In my experience, videos have been the most robust form of marketing ever. Studies show people get more engaged in watching videos rather than reading texts. Read this video marketing guide to learn how to market your internet home based business through videos.
PART – V : Try Something Different
- Press Release Marketing – This is another form of marketing to get massive exposure. You can announce your website through a press release. Find out how to do so with these 6 genuine press release tips.
- Viral Marketing – Sometimes called the king of all types of marketing, if done rightly, viral marketing can skyrocket your profit more than anything you can imagine. All you need to do is follow these 4 red hot viral marketing strategies.
- Joint Ventures – Joint Venture is an advanced level of advertising your online home business. Click here to find out the advantages of joint venture marketing and how you can do it for maximum profits.
In addition to all of the above marketing tactics, there are some costlier strategies as well like Pay Per Click (PPC), Pay Per View (PPV), Media Buys etc. These are worth trying but frankly speaking I have never tried these in my marketing campaign, simply because I couldn’t afford that kind of budget till now and more so because the free traffic methods discussed in this internet marketing guide are working more than fine for me. 
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